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what is up/down cross selling? can any one explain me

Question Posted / kashyap.himanshu

Answer Posted / kashyap.himanshu

Correct me if I am wrong.
Cross selling is like bundling certain offering with various other products so that the customer can be benefited.
In case of Up Selling, for eg. if a customer is buying a PC, salesman can suggest Printer, USB drive, headphone, webcam etc. at a discounted price.
But in case of down selling, for eg. if a customer is looking to buy a laptop, but the requirement can be fulfilled by a PC at a very low cost, then the customer is proposed with that product which suits the requirement best.

Regards,

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