how is marketing useful to banking sector?
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Answer Posted / b v trivedi
In current scenario marketing is very useful tool for
banking sector for attracting customers for various banking
products. Old days are gone for banking wherein the customer
had to walk in to his bank and ask for services. Due to
increase in competition it has become imperative for banks
to use marketing tool to increase there market share by
providing awareness of there products to there prospective
customers.
Now banks have to provide knowledge of there products to
there customers and create requirement of there products
among the prospective customer and for that marketing has
become a most important tool which connects the customers
and products offered by the bank.
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