Answer / tagplus3

marketing is the most useful tool for banking...all the
products of banking has to be marketed in order to tap the
potential customers..marketing of products and services by
fullfilling the need and wants of the customers is required
for effective running of the organisation

Answer / b v trivedi

In current scenario marketing is very useful tool for
banking sector for attracting customers for various banking
products. Old days are gone for banking wherein the customer
had to walk in to his bank and ask for services. Due to
increase in competition it has become imperative for banks
to use marketing tool to increase there market share by
providing awareness of there products to there prospective
customers.

Now banks have to provide knowledge of there products to
there customers and create requirement of there products
among the prospective customer and for that marketing has
become a most important tool which connects the customers
and products offered by the bank.

Answer / udayabhaskar

Marketing not only important for Banking sector, it is a
vital arm of any sector/firm. Without marketing one
firm/business entity could not serve a long. How better
services/products u offer for the public, the advantages of
using ur products/services should reach the public. It may
be advertisement, good quality, timely attention and many
more factors.

Coming to banking sector, in the present situation of
globalisation, as a big market of the world, our india is
facing toughest competition from global banks. In this
situation it is must to have good marketing department and
good marketing strategy.

With best wishes.... Udaya Bhaskar 9492038751

Answer / nandagopal.n

As the era of globalisation heats up...The traditional
marketing strategies of banks fail to work...They need to
break the shell..and design new avenues for reaching their
target group...The emergence of new generation banks and
other foreign players have reduced the market pie share of
banks..

In all the functions of an organisation..Marketing is the
only vital arm of an organisation that helps to unclutter
or differentiate or to position a bank's products ,services
and the organisation itself...

In marketing sales is the only revenue generation
funcntion...all others are supporting functions which adds
costs...

Thus,a clear alignment of the needs and wants of the target
group and the marketing startegies of banks is the key to
revenue generation...and also the panacea for survival and
growth...


Hope this answer is sufficient to convince any
interviewer...please do give me a feedback...

Thanks,
NANDAGOPAL.N

Answer / sumit

Marketing is the prime tool of banking sector.It satisfies
customer benefit and deal with banker and customer both
work has done one is receipt and payment.Moreever it is
direct relation with loan sector.

Answer / ankit arora

Marketing is not only important for banking but for all.
Marketing is activity which is costumer oriented under which we try to identify need of costumer and better satisfy them.
It also help us to know better way of interacting with customer and help them anyway.
It help us to make discipline and help to achieve target.
So in this way it will help in banking to make strong customer data base.

Answer / ravi

Marketing is the base of any organisation. Without proper marketing no business can achieve their goals.marketing helps in to attract the potential customer. Banking sector is also avail various competitors only marketin helps in compete with them.

Answer / belgalkar ravindra

All banks provide the same services in the present context with small variations but to prove their identity and attract their clientale Marketing is very much neceeary

Answer / nabanita

hey bhaskar very gud ans
thx
nabanita

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