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How can a marketer of very light, very powerful laptop
computers use its knowledge of customers expectations in
designing a marketing strategy?
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Answer Posted / sandeep taya
For Marketer knowing customer expectation can be very
advantageous. In this case -- marketer can know what does
customer expect in terms of weight and how much fast the
computer should be ( Zone Of tolerance). By using Webler's
law (refer to customer behavior book) he can create a
distinction between, his and competitors product's weight by
eliminating those feature which are undesirable-- It can
done by doing cost-benefit analysis (CB Analysis).
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