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Which of these metrics is especially important to clients who are running a branding campaign?
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Data shows the audience for a client's running shoe store is women ages 35 to 50. How can you optimize this client's display network campaign based on your research?
one of your clients wants to know why a campaign went over the specified daily budget several days in a row. What would you explain to your client about how the adwords system works?
Which formula represents how ad rank is determined on google search?
How to track conversions in google adwords?
Which is a factor that google uses to target ads to users based on physical location?
Which bidding strategy should you use to achieve this goal?
Your client noticed last month that his ad often showed up beside another advertiser's ad for the same search terms. How can you help your client understand how he is performing compared to other advertisers?
Explain how you can track conversions in google adwords?
By monitoring ad campaign performance, why an advertiser may obtain the information needed?
What is the maximum cost-per-click (cpc) bid?
When optimizing your campaign, you can get ideas for negative keyword and placement exclusions lists through which adwords tool?
How to calculate quality score?
Google AdWords 
