Answer / Ashutosh Bhati

A/B testing (also known as split testing) is a statistical technique used to compare two versions of a webpage, app, or other user-facing elements to determine which performs better. In an A/B test, a random subset of users is shown one version (the control group), while another random subset is shown an alternative version (the test group). The performance metrics are then compared between the two groups to determine which variation has a statistically significant impact on user behavior.

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