2. A budgeted profit statement of a company working at 75%
capacity is provided to you
2
below,
Sales 9,000 units at Rs. 32 Rs. 2,88,000
Less: Direct materials Rs. 54,000
Direct wages 72,000
Production overhead:
fixed 42,000
variable 18,000
1,86,000
Gross profit 1,02,000
Less: Administration, selling and distribution costs:
fixed 36,000
varying with sales volume 27,000
63,000
Net profit 39,000
You are required to:
(a) Calculate the breakeven point in units and in value.
(b) It has been estimated that:
(i) if the selling price per unit were reduced to Rs. 28,
the increased demand
would utilise 90% of the company's capacity without any
additional advertising
expenditure, and
(ii) to attract sufficient demand to utilise full capacity
would require a 15%
reduction in the current selling price and a Rs. 5,000
special advertising
campaign.
You are required to present a statement showing the effect
of the two
alternatives compared with the original budget and to
advise management
which of the three possible plans ought to be adopted,
i.e., the original budget
plan or (i) above or (ii) above.
(c) An independent market research study shows that by
spending Rs. 15,000 on a
special advertising campaign, the company could operate at
full capacity and
maintain the selling price at Rs. 32 per unit.
You are required to:
(i) Advise management whether this proposal should be
adopted.