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How much of an advertised product is a retail store
required to stock?
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Answer / guest
According to the FTC's Retail Food Store Rule, grocers must
offer rainchecks or product substitutes of comparable value
when they run out of advertised items. They also can comply
by ordering quantities of the item sufficient to meet
reasonably anticipated demand or by disclosing in ads that
items are available only in limited quantities or only at
some stores. Although the specific terms of the Rule apply
only to retail food stores, other companies advertising
products available in limited quantity or only at some
stores may want to make similar disclosures to reduce the
risk of deception.
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