What are the techniques you used to handle objections?

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What are the techniques you used to handle objections? ..

While handling objections I put myself in customers shoes
it gives me the clear idea whether he has a valid objection
or not this helps in understanding him, if the point is
valid I can find what exactly he is looking for and if it
is invalid I can think why is he trying to escape.It is
always better to listen to the objections rather than
bragging about the product.

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