What is the meaning of Merchandising,reach & Coverage in FMCG ?
Answer / hemant kumar
Merchandise Planning then is "A systematic approach. It is
aimed at maximising return on investment, through planning
sales and inventory in order to increase profitability
Is This Answer Correct ? | 8 Yes | 13 No |
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I have to sell a women cosmetic like face cream.Now problem is that many cosmetics are already in market.So when there are well establish players in market how can sell this product.The cream is very good in quality but the company has not enough money to go for advertisement through media.Now how to sell this beauty cream and make market among establish players.Also tell me one good reason why female will opt for this cream when many well known brands are available?