what is difference between direct and indirect marketing?
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Answer Posted / kranthi konakandla
Direct marketing is “An interactive, integrative prospect
communication and contact program that spans the
traditional funnel of search though measurable action or
behavior
Indirect marketing is a non-interactive, non-
integrative prospect communication, it is just another word
for advertising mediums (like cell phones and social
networks), which can be used in either branding marketing
(which is indirect)
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