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What is the difference between omni channel and multichannel retailing?

Question Posted / Upasna Sharma

Answer Posted / Upasna Sharma

Omnichannel retailing refers to a seamless shopping experience across all channels (online, in-store, mobile, etc.), where the customer can switch between them at any time. Multichannel retailing, on the other hand, is having separate online and offline channels with no integration or consistency between them.

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