"Both leads and contacts are used in Salesforce as a way to manage dif

Why is it necessary for most sales teams to use both leads and contacts?

Question Posted / Shamim Ahmad

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Answer Posted / Shamim Ahmad

"Both leads and contacts are used in Salesforce as a way to manage different stages of potential customers. Leads are initially unqualified prospects, while Contacts are individuals who have been qualified and may already be existing clients or business associates. By using both, sales teams can effectively track their interactions with potential and current customers."n

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