How to evaluate the efficiency of different media?

Answer Posted / guest

The true evaluative tool to compare the efficiency of one
medium to another is cost per thousand or CPM.

Is This Answer Correct ?    0 Yes 0 No



Post New Answer       View All Answers


Please Help Members By Posting Answers For Below Questions

What kinds of penalties are involved against a company that runs a deceptive ad?

655


What difficulties and challenges do you foresee in making the move from managing a single plant to managing multiple plants? How will you overcome these difficulties and challenges?

2175


what do u mean by determination?

2965


Why are you interested in a writing position?

2106


What qualities does a person need to be successful in the field of advertising?

648






Are there any limits on ads for alcoholic beverages can run and how they can exhibit?

679


At the executive level, what actions can you take or programs that you can implement to motivate employees?

1838


How important disclaimer or disclosure does should be in ads?

633


What is involved in producing a commercial?

757


Would the Advertising copy turn anyone off? Does it appropriately reflect our company?

1897


I am trying for Immigration to canada and my IELTS score bnd required is 5.5 bands and after giving exams twice i m getting only 4.5 bands is there any other waay i can reach canada without attaining 5.5 bands??

1896


Letter from satisfied customers are enough to substantiate claims

660


will the offering and the words make people want to buy?

1946


How do you feel about censorship?

2021


What are your research skills?

2160