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What do Google search algorithms analyse so that a page ranks higher in the SERP?
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Answer Posted / nashiinformaticssolutions
Google’s algorithms evaluate several factors to determine a page’s ranking, including:
Meaning of the query: Google uses natural language processing (NLP) models to understand the user’s search intent.
Relevance of webpages: The page should contain relevant content that matches the search query and context.
Quality of content: Content must be useful, informative, and meet user needs.
Usability of webpages: Page loading speed, mobile-friendliness, and user experience impact rankings.
Context and settings: Factors like the user’s location, search history, and preferences are taken into account.
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