Why is Dwell Time important for SEO?

Answer Posted / nashiinformaticssolutions

Dwell time is the length of time a user spends on a webpage after clicking on it from a search result before returning to the search engine results page (SERP). A longer dwell time generally indicates that the user found the page valuable and relevant, which can positively influence rankings. While dwell time is not a direct ranking factor, it serves as a signal to Google about the content’s quality and relevance. High dwell time typically suggests that the content is engaging and satisfying the user’s intent, which can indirectly boost SEO.

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