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What is E-E-A-T? Name some of the reasons why it is important?
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Answer Posted / nashiinformaticssolutions
E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It’s part of Google’s Search Quality Rater Guidelines and helps evaluate the quality of web content. Here’s a breakdown of each factor:
Experience: Refers to the first-hand knowledge or experience an author has with the topic they’re writing about.
Expertise: Involves content being written by individuals who are recognized as knowledgeable in their field.
Authoritativeness: Refers to the credibility of the website or author in a particular industry or niche.
Trustworthines : Involves content that is reliable, accurate, and transparent.
E-E-A-T is important because it helps Google determine which content is high-quality and most likely to satisfy users' needs. Websites with strong E-E-A-T are more likely to rank higher on search results, especially for YMYL (Your Money or Your Life) topics.
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