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Why should you use both SEO and PPC for driving more traffic?

Answer Posted / nashiinformaticssolutions

This SEO interview question will be used by your recruiter to gauge how well you understood both ideas in your prior position. You can discuss how both are necessary for an internet campaign. Because both PPC and SEO are keyword-based tactics, they are dependent on each other. Two examples of how they can cooperate are as follows:

The same keyword data can be used to power PPC advertising if a company uses SEO for its web pages. Online visibility will improve as a result of this strategy.
PPC is another tool that a firm can use to determine whether a keyword is effective. The term can then be utilized to optimize web pages if it does.

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