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What types of keywords would you use for a Google Ads campaign?
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Answer Posted / nashiinformaticssolutions
The variations of a search query are known as broad match keywords.
Variations of keyword phrases that people type into the Google search engine are known as phrase match keywords.
The keyword phrases that are most similar to the user's Google search term are known as exact match keywords.
Negative keywords are ones that should not be used in an advertising campaign. They are typically broad match or phrase match keywords, however they don't support the goal of the advertisement.
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