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What is the role of psychology in UX design?

Answer Posted / nashiinformaticssolutions

In order to build intuitive and captivating experiences, UX designers use psychology to better understand human behavior, cognition, and emotions.

In order to create interfaces that meet user expectations, it makes use of concepts like cognitive load, mental models, and perception. Designers can improve usability, predict user demands, and have a beneficial impact on user interactions by using psychological insights.


In order to ensure that goods connect with customers psychologically and enhance the user experience overall, psychology informs the design of user-friendly navigation, understandable messaging, and visually appealing interfaces.

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