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how can i take primary order from my distributor,while he
has inventory of Rs 2 lakh & sale of product is only of Rs
25,000/- only?
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- FMCG, Naturo, Unicharm, Unilever, I also Faced
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Answer Posted / amit kumar
We need to use all tools, motivation, trust by relation and plan for coming month.
(1) Analyze previous months sales and gap area (sales loss reasons) like distribution, short supply etc. This will bring him on back foot.
(2) Now share with him special consumer offers on fast moving items and ask him to place order in bulk. Tell him that it will be exhausted if not purchased immediately.
(3) Now share with him the incentive plan for distributor against this billing.
(4) By now he should have bought it but if he is so rigid, use your relation. Tell him if it doesn't sells, we'll reduce stock month by month with primary less than secondary.
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