Answer Posted / purab ghosh

This answer is from a marketing student's point of view.

FMCG is an industry which makes products that are ubiquitous. People use an umpteen number of FMCG products daily and therefore it is an industry which enables us to interact with the consumers directly. Also, since it is such a lucrative industry, it is highly competitive and to survive and grow here, the marketing strategies adopted by companies become extremely important. The FMCG industry really tests your sales and marketing skills to the core and if I can enter an industry which applies the concepts such as segmentation, positioning, branding etc which we learned in classrooms to such a huge extent, it would be the best learning experience for a marketing student

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