Difference between modern and traditional concepts of
marketing
- 13 Answers
- 90978 Views
- Linde, I also Faced
- E-Mail Answers
Answer Posted / grace cecelia roland
Traditional Marketing concept primarily emphasizes on the transfer of the ownership of the product from the producer to the customer.It was entirely production and sales oriented,thus marketing was just concerned with the buying and selling of goods and services.
However, Modern Marketing concept evoked a different approach to the purpose of marketing itself.
The modern concept of marketing dealt with customer creation. This meant that customer satisfaction was essential and that it must be met in order for a business organization to be profitable. By doing so the sales and marketing aspect of a business organization took into consideration customers preferences, ideal promotional techniques, ways to retain there customers and ways to attract new customers. All this practices meant that customers were given priority. Thus, modern marketing concept is customer service oriented.
| Is This Answer Correct ? | 16 Yes | 2 No |
Post New Answer View All Answers
What are the best things that your co-workers say about you? What are the worst things?
what is the difference between C&F A and super stockist..
What is the procedure to get TIN number and CST number.
Hi, I am working for an MNC as an marketing and sales specialist.Not very much satified with my work nature and my interest towards SAP I want to do SAP-SD.I am working for almost an year and want to shift towards SAP.Can anyone tell me how good it would be to shift and how are the job opputunities for SAP freshers like me.
How will you close croporate deal? tell me the full process?
What is "place" in marketing sales?
What is the aim of a marketing analyst?
what is the latest model warehouse
iam an sales executive for an constuction company,ive changed my jobs 2 time in year of time.how should i tel my past experience in interview......?
function of body system
why u did mba after bsc.bio and why u choose marketing as your specialization
why leave from this company?
Why You Have Chosen Sales Profile?
What % of your time is spent on a daily basis working with the sales employees?
What are the drawbacks in customer service?
