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Difference between modern and traditional concepts of
marketing
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Answer Posted / nick
Traditional Marketing: In traditional marketing, more
importance is given on selling the product. They start
with production and marketing is done while selling and
promoting the product to attain sales at profit. In this
technique, the existing products are imposed on the
market through aggressive selling and promotional
pressures.
Modern Marketing: Its main motive is customer
satisfaction that is building a relationship with MIS
customer and is achieved through an integrated,
corporate wide set of marketing activities. This
technique understands the needs and desires of the
customer and product is designed accordingly.
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