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Where do we capture the cost in marketing planning &
campaign management?, Apart from SAP on how many softwares
we can run CRM ?
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Answer Posted / chinna
you can maintain cost and revenues resulting from the marketing plan in an element called wbc
work breakdown structure is an element which is used to collect the actual cost and revenues resulting from the marketing project
creation of wbc and the transfer of marketing projects form crm to r3 will takes place simultaneously when the markting plan is set to be completed/ released . this will be done via middleware with connected erp
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