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Answer Posted / lokesh
Marketing research is the systematic gathering, recording,
and analysis of data about issues relating to marketing
products and services. The goal of marketing research is to
identify and assess how changing elements of the marketing
mix impacts customer behavior. The term is commonly
interchanged with market research; however, expert
practitioners may wish to draw a distinction, in that market
research is concerned specifically with markets, while
marketing research is concerned specifically about marketing
processes
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