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I am asked to sell a pen as but with a condition that I
will have to sell the pen at Rs.25(five times more the
actual rate)though actually the price of the pen is Rs. 5
and wen the customer is aware of the same.

Answer Posted / gaurav dureja

add sum critical features to it . selling depends on how
you are winning the confidence of a customer . i can easily
do this. in today's show off world , customer wants status
and quality at the same time . make him realise that the
pen is worth of money . relate the brand of pen to the
status symbol.and the customer will be allured towards
that. what the montblanc pen and parker pen does ? all is
the status symbol which makes the customer feel proud.

for example , i have seen many corporates and ceo's having
deluxe pen in their pocket but using other reasonable pens
like reynolds, cello . the reason all depends on how the
marketeer is alluring customer towards him ?

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