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I have to sell a women cosmetic like face cream.Now problem
is that many cosmetics are already in market.So when there
are well establish players in market how can sell this
product.The cream is very good in quality but the company
has not enough money to go for advertisement through
media.Now how to sell this beauty cream and make market
among establish players.Also tell me one good reason why
female will opt for this cream when many well known brands
are available?

Answer Posted / ramana

well nitish as u said ur having good quality cream. normally all the companies r going for advertising so the cost of the advertising also include in to the product. u don't hav the adv cost so automatically ur product will be less cost compare to the marketing players. all the marketing players r focusing on fairness. i don't know abt ur product so, focus on fairness and if u hav any unique reason on the product focus on that one also. if u don't want to advertising more select a good distribution channel.
if u want discuss with me its my id hivenkat.a@gmail.com

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