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Answer Posted / abhishek
promotional activities directly affects sales as it helps a
company to increase it`s market share,attract new customers
moreover it`s adversely affects too as when it`s not
properly done to the targeted sound audience as in case of
Kellog`s when initially launched in Indian market (not
properly positioned in the minds of the customer as an
instant ready made breakfast ),it`s done for increase in
sales more aggressively to capitalize the targeted market.
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