How will you justify the product cost to the prospect?
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Answer Posted / tanvi kochar
its important to understand the question first
It is how we are going to convince our customers about the price of the product that we are selling
it is quite clear that a high price i associated to products that are either high in terms of their quality or are associated with luxury.
so if we want to convince our customers as to why we have priced the product as high as ours .. we will do it by attaching some emotional and status points with the product
like for eg: Our product is among the Top most brands which will enahnce your image in the society
the brand promises a high quality and alo gives you certain guarantees which you won't get with any other brand
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