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WHAT IS BOTTOMLINE AND WHAT IS TOPLINE?
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Answer Posted / saibal banerjee
BOTTOMLINE IS THE NET PROFIT OF A COMPANY. IT SHOWS THE
EFFICIENCY OF THE COMPANY TO REDUCE THE RELATED COSTS. THE
TOPLINE IS THE INDICATOR OF SALES / REVENUE GROWTH. BOTH THE
TERMS MAY BE GOING IN SAME DIRECTION OR MAY NOT BE. BY HEAVY
ADVERTISEMENT EXPENDITURE, A COMPANY MAY HAVE TOPLINE
GROWTH, BUT SIMULTANEOUSLY DUE TO ADDED EXPENDITURE, MAY
HAVE BOTTOMLINE DECREASE. ON THE OTHER HAND, DUE TO ADDED
SALES & POSSIBLE EXPENDITURE CONTROL, THE SAME COMPANY MAY
HAVE BOTH GROWTH IN TOPLINE AS WELL AS BOTTOMLINE.
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