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What is the rate of TDS applicable for Advertisement in FY
2008-09 (Individual+Company)?
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Answer Posted / praveen babu
TDS on advertising is deducted U/s.194C of Income tax act.
If TDS not deducted, If Per single transaction does not exceed Rs.20,000/-
and total transactions during the year doe not exceed Rs.50,000/-.
Otherwise Tds has to deduct.
For Individuals Normal rate 1% + 10%Surcharge on Tax(It is applicable only if the Individual gross total income exceeds Rs.10,00,000/-, other wise surcharge is not applicable.) +Education cess @2% and Higher education cess 1% on on tax.
For Companies & Firms :- Income tax 1% + 10%Surcharge on Tax(It is applicable only if the Companies & Firms total turnover exceeds Rs.1,00,00,000/-, other wise surcharge is not applicable.) +Education cess @2% and Higher education cess 1% on on tax.
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