why market segmentation is very important befor launching
the products
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Answer Posted / partha misra
Market Segmentation basically dividing the Market by
various categories like Age group,sex,Earning,profession
etc.It helps the company in knowing the requirements of the
customer better and inturn provide them with the product as
per their needs.It helps in getting customer satisfaction
and brand loyalty for the product.Hence market segmentation
also helps in concentrating to a target market to give the
best to the customer.Its a win-win situation for both the
customers and the provider.
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