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How will you sell a product which is not well knowned or
recognized in the market?
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Answer Posted / manjari
the major problem here will be deciding upon the target market.ones the target market is identified then we have to target this audience and create brand awareness.this can be done by using marketing mix
product- placing yr product in par with competitors,adding differentiation
Price- either go for cost leadership approach else a price that keeps u in market
place- deciding upon the distribution channels etc
promotion- major tool for brand awareness use all 6 tools of communication if u can afford.position yr product
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