hi sridhar,
1. What is the difference between Campaign and Trade
Promotion
2. What is the difference between Action & Workflow
3. Do we need to assign workflow in Action
4. Organisation Management determination
5. What are the different organisational determination
rule in CRM
6. How the objective and tactics are controlled in
Marketing planner
Could u please send me CRM Interview questions ?
I appreciate your time and response.
Please mail me at chinnabr@gmail.com
Thanks in advance
Regards,
chinna.
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Answer Posted / narsimha
HI
1. What is the difference between Campaign and Trade
Promotion
Campaigns are the ways and mediums which help in
communication, increasing awareness, increase sales and
wide range of activities. It can be done through mailing
list, product promotions, tale calling etc. Meaning you are
trying to reach your customers for increasing customer
base, entering new markets or increasing sales or product
awareness.
For ex: Product demos or stalls in an exhibition
Trade Promotion Management is an activity which is done
with the help of your channel partners. The check here
is "trade", which means distributors, retailers,
wholesalers, re-sellers etc. The purposes remain the same
like to increase customer base or sale revenues but here
the incentives are given to your channel partner.
For ex; Commission to the wholesaler/distributor for
selling 100 cartons for a particular month.
Regards,
narsimha
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