Question { 743 }

List Google ranking factors

Answer

Some of the most common Google ranking factors are:
• Technical SEO
• Quality and informative content
• Page load speed
• Domain strength
• User experience
• Schema
• Mobile adaptability
• HTTP
• Content type
• Domain authority

Question { 776 }

What is an organic result in SEO?

Answer

Organic results in SEO are the search results provided by the search engine based on the relevance of the search query, quality of content and other variable ranking factors as well. These organic search results are often also referred to as free results or natural outcomes since these are coming on top without any external paid initiatives.
The major difference is that these are usually listed right below the sponsored or paid search results. Secondly, these organic search results cannot be influenced without improving and enhancing the content quality.

Question { 792 }

What is meant by paid result?

Answer

Paid results are the sponsored results that are available in the search results. The best differentiation factor for these is that you can spot a sponsored tag right next to the URL which helps you identify if this search result is sponsored or organic.
These search results don't signify the position or rank of the website but it depends on the maximum CPC and quality score where your sponsored search result will be visible.

Question { 776 }

Define Google Sandbox

Answer

Google Sandbox is a tool that shows the websites that are not launched yet and are in a box, hence they are not able to rank in the search results. Websites that are not performing well are segregated by Google to list in Sandbox to keep a clear segregation from the well ranking websites.

Question { 728 }

What are backlinks and why are they important?

Answer

Backlinks are a form of hyperlinks that are created on the website to connect different pages. High quality backlinks are always beneficial for the website to add to the website’s credibility and help it rank higher in the search results. These backlinks are further seen as a promotional aspect for the website in the SEO strategies.

Question { 715 }

How to analyze competitor’s backlinks?

Answer

The best way of analyzing your competitor’s website backlinks is by integrating different third-party tools available. These tools can further help you understand how backlinks are created and offer you deeper insights into the strategies being implemented by your competitors.
Tools available to carry out such analysis consist of SEMrush and others which can help you have a better understanding of the backlinking strategies to make your strategies better and enhanced.

Question { 684 }

How to carry out keyword research?

Answer

Raking your website and the content will require you to use certain relevant, trending keywords. To figure out these keywords, there are two approaches, one is to get a few trending seed keywords from the competitors website. Next approach is to use certain keyword research online tools which would help you offer a list of trending keywords relevant to your niche and business.
Using keyword research tools allows you to get insights about the volume and search capabilities of those keywords further helping you to make a decision about which keywords are more suitable for your content and which can be achieved easily.

Question { 811 }

What are rich snippets?

Answer

While searching for a particular keyword or search query when you see a visual search result along with the search result description, this is regarded as a rich snippet. Furthermore, it can also include certain keywords, FAQs, reviews, price, and other elements that can offer a better understanding of the search result to the user and contribute to an enhanced user experience.

Question { 762 }

. Define meta tags

Answer

Meta tags are snippets of text or code that are placed at the beginning () of the webpage. These meta tags offer the search engine information about your website and help the search engine read your website better, this is further useful while offering information to the user or showing search results. Meta descriptions and meta titles are the two categories of meta tags incorporated in the webpages for higher ranking.

Question { 736 }

What is the bounce rate?

Answer

Another important seo interview question for freshers is about bounce rate. In SEO terminology bounce rate is defined as the proportion of the website that received visitors or traffic but no further action was taken.
It is also defined as a single page visit divided by all sessions received on the website where people saw the webpages but didn’t engage or take any action. To reduce the bounce rate for your website and webpages it is recommended to use interactive and engaging CTAs (call to action) or offers that would urge the visitor to take further action on the webpages.

Question { 742 }

Difference between XML sitemap and HTML sitemap?

Answer

Two major aspects of SEO and website development are HTML sitemap and XML sitemap, and the basic difference between these two are:
HTML sitemap is not required if you have a smaller website, but is required in case you have a large website. It allows people to view a list of accessible pages structured to transverse through the website.
An XML (Extensible Markup Language) sitemap is required to offer the search engine information about the website and webpages and the most recent changes made in them. It also contains a list of websites and the frequency at which they are updated. An XML sitemap is the first thing observed when the search engine is discovering the website.

Question { 1041 }

What are the most commonly used SEO tools?

Answer

Some of the most commonly used SEO tools are as follows:
• Ahref
• Keyword finder
• SEM Rush
• Quack SEO
• Moz
Furthermore, the use of SEO tools can also depend and vary as per the needs and requirements of the business.

Question { 915 }

What is page speed and its importance?

Answer

Page speed is defined as the average time taken by a webpage to load properly after clicking on the link. It is an important factor of SEO as a web page with more page speed indicates that the webpage will take significantly less time to load whereas less or low page speed indicates more time taken to load the web page.
This directly impacts the user experience and can affect the ranking of your website as well, as this can also increase the bounce rate of your website and can cause the users to leave in the middle.

Question { 749 }

How to do SEO for a video?

Answer

These days all businesses, industries and platforms are leveraging videos for user engagement and communication, however one important aspect of this is to implement video SEO. For a video SEO, you are required to pay equal attention to the keywords, page titles, descriptions, and the transcript as text for the search engine to crawl since it cannot see the video.
Incorporating these points into your video SEO strategies will further help you get a good result on the video that you are trying to get ranked in the search results.

Question { 861 }

What are HTML tags and attributes?

Answer

• HTML tags are elements enclosed in angle brackets (e.g.,

,