How should companies measure their social media marketing success?

The VP of marketing approaches you and requests that you change the visitor logon screen on the company’s website to include a username with at least six characters. This is considered: A. Project initiation B. Ongoing operations C. A project D. Project execution

You have been assigned to a project in which the objectives are to direct customer calls to an Interactive Voice Response system before being connected to a live agent. You are in charge of the media communications for this project. You report lo the project manager in charge of this project and the VP of marketing, who share responsibility for this project. Which organizational structure do you work in? A. Functional organization B. Weak matrix organization C. Projectized organization D. Balanced matrix organization

You are a project manager for an international marketing firm. You are ready to assign resources to your new project using a work authorization system. All of the following are true except: A. Work authorization systems clarify and initiate the work for each work package. B. Work authorization systems are written procedures defined by the organization. C. Work authorization systems are tools and techniques of the Project Plan Execution process. D. Work authorization systems are an output of the Project Plan Execution process.

You are working on a project that was proceeding well until a manufacturing glitch occurred that requires corrective action. It turns out the glitch was an unintentional enhancement to the product, and the marketing people are absolutely crazy about its potential. The corrective action is canceled, and you continue to produce the product with the newly discovered enhancement. As the project manager, you know that a change has occurred to the product scope as the glitch changed the characteristics of the product. Which of the following is true? A. Changes to product scope are reflected in the project scope. B. Changes to product scope are reflected in the integrated change control plan. C. Changes to product scope are a result of changes to the product description. D. Changes to product scope are a result of corrective action.

You are working on a project that was proceeding well until a manufacturing glitch occurred that requires corrective action. It turns out the glitch was an unintentional enhancement to the product, and the marketing people are absolutely crazy about its potential. The corrective action is canceled, and you continue to produce the product with the newly discovered enhancement. As the project manager, you know that a change has occurred to the project scope. Which of the following is true? A. Project scope changes do not require CCB approval. B. Performance measurement baselines are affected by scope changes. C. Project scope change uses inspection to determine if change has occurred. D. Project scope change uses workarounds to correct unexpected problems with scope change.

You are a project manager for a software manufacturing firm. The project you've just finished created a new software product that is expected to become a number-one seller. A friend of yours is a certified software instructor. They have asked you for a copy of the software prior to the beta release through the marketing department so they can get familiar with it. What is the most appropriate response? A. Since your friend is certified to teach your company's brand of software, provide them with a copy of the software. B. Ask them to sign a nondisclosure agreement before releasing a copy of the software. C. Decline the request since you stand to gain from this transaction by receiving free training. D. Decline the request because the software is the intellectual property of the company.

Which are the most important and mandatory functions, function modules and transaction codes of ic webclient, marketing and base customization?

What is Remarketing Audience and how to generate this list?

What is difference between direct marketing and branding ?

What is Google Adwords remarketing?

Why do you think PPC is important in digital marketing?

If my PPC goal is to increase traffic to my website, then what should be my PPC marketing plan?

What are the Social Media channels you have used for marketing?

Name some SEO blogs that help you to enhance your content marketing strategies