What do you understand by advertising?
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Have you (or anyone you know) ever been in the newspaper/on TV? If so, what for?
What are the pros and cons of opening a store on e-commerce platform or running your own website?
Do you think that news reporting has gotten better, gotten worse, or stayed the same over your lifetime?
What attracts you to this industry?
Why do you want to work for the position?
HOW DOES YOUR RESOURCE DIRECTORY WORK?
I'm a student researching the industry "phenomenon" of User Generated Video Content (UGVC). This is more or less the trend(s) in consumers as well as businesses using video channels, such as YouTube, to create marketing campaign online. If you are an industry expert within this field or if your company has utilized a UGVC campaign within your recent marketing strategy, I would really appreciate a few minutes of your time to discuss your insight on this phenomenon. Questions asked will be conducted over the phone and will only be used for academic purposes. None of the questions will be related to your specific company, but will about your opinions regarding the industry itself. Please respond within the next 48hrs if you wish to answer some questions.
Is the Advertising message(s) comprehensible?
How would you design and promote an advertising campaign?
What is a news article?
Who is your target audience?
How do I know I am reaching my target audience?