Are there any standards governing the advertising of prices?
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The same standards for truthfulness apply when companies
make claims about price comparisons, "sale" prices, and the
like. For more information, see the FTC's Guides Against
Deceptive Pricing. Since many pricing issues involve local
practices, you also may want to contact the attorney
general's office in the states where you plan to advertise.
The phone numbers are in the Consumer's Resource Handbook.
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