Advertising Media Interview Questions, Answers for Freshers and Experienced asked in various Company Job Interviews

Advertising Media Interview Questions

Questions Answers Views Company eMail

Do product listing ads work?

437

How many keywords should I have per ad group?

497

According to you, which paid media platforms would work well for our business and why?

444

Should I bid on competitor’s brand names?

492

How do I increase my quality score?

476

What’s the best way to decide what ad wins in a test? (What’s the best metric to use?)

440

What are the hallmarks of a good ppc landing page?

408

What is the meaning of ad rotation?

476

If I plan to expand my business to singapore, is there a need to get listed on local search engines and directories?

426

What factors affect quality score?

431

How many types of targeting in video and display network campaigns?

457

Should I bid on my own brand terms?

443

Let’s say I represent the competitor who is buying the same trademarked keyword owned by your department. Despite a polite email, I have refused to stop bidding on your trademark term. What possible ways will you adopt?

458

What could be done to reduce the costs for paid media campaigns without losing traffic tomorrow?

411

Who are our competitors? What ppc strategies are adopted by them?

454

Un-Answered Questions { Advertising Media }

Which one is beneficial big Ad once or smaller Ads many times?

2311

What are the most effective ways to increase traffic to your website?

479

Why is online marketing preferred over offline marketing?

395

How internet journalism is different from electronic media?

1021

I'm a student researching the industry "phenomenon" of User Generated Video Content (UGVC). This is more or less the trend(s) in consumers as well as businesses using video channels, such as YouTube, to create marketing campaign online. If you are an industry expert within this field or if your company has utilized a UGVC campaign within your recent marketing strategy, I would really appreciate a few minutes of your time to discuss your insight on this phenomenon. Questions asked will be conducted over the phone and will only be used for academic purposes. None of the questions will be related to your specific company, but will about your opinions regarding the industry itself. Please respond within the next 48hrs if you wish to answer some questions.

3296

What is a keyword in digital marketing? What is its importance for seo?

495

458

In your opinion, what has been the single biggest news item from this past year? How did the media cover this event?

2577

How can you launch a marketing campaign on a shoestring budget?

943

Explain keywords in digital marketing?

398

Why is search engine marketing important?

397

Described the point of email marketing?

416

Do you know the latest digital marketing trends?

428

What are the Factors which affect Quality Score ?

453

Which of the strategies is best for long-term online marketing?

453

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