Answer / guest

master data is the place where all the organizational details
are captured ex sales, service, marketing it is heart of crm

Answer / rajiv jani

Master data comprises data about basic objects used in business transactions in SAP CRM and stored on a long-term basis, such as data on accounts, products, installed bases, or warranties.

Why do we need it?
If we have to remember and search for data every time while creating business transactions, it would be time consuming and inconvenient. So we create master data- analogy would be in your email box, you create folders and move your emails from inbox to these folders so that when needed, you can easily and quickly retrieve it. These folders are like your email box master data (not exactly representing the SAP crm master data concept but for understanding purpose it would work)

Answer / chinna

master data is an universal data base and it is also calles as one time data

Answer / guest

THE MASTER DATA IS THE DATA WHICH CAPTURED FOR ALL YOUR
BUSINESS ACTIVITIES WHCIH IS OF YOUR CLIENT DETAILS WHICH
PERTAINS ADDRESS COMMINICATION DETAILS ETC.... AND THIS IS
USED FOR YOUR REGULAR BUSINESS ACTIVITIES

Answer / sudhakar

IT IS ALSO CALLED AS UNIVERSAL DATABASE, WHY BECAUSE WE CAN EASILY IDENTIFY WHICH EMPLOYEE Belongs TO WHICH GEOGRAPHICAL AREA AND WE CAN EASILY IDENTIFY HE IS BELONGS TO WHICH FUNCTIONALITY LIKE MARKETING,SALES AND SERVICES

can anyone plz send me some solved tickets regarding base customization ,lead mdmt and CIC .plz reply

0 Answers   Cognizant, Logica CMG, Nilkanth,

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Define the term lead available in the sap crm. ?

0 Answers  

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What is I-Base? What is I-Base category?

1 Answers   Cap Gemini, Infosys, TCS, Wipro,

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Can we download data from datasets/info sets ?

0 Answers  

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What is rebate processing?

0 Answers  

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how to send Emails Target (customers) in Email Compaign promotion? pls send to my eamil id some intervivw questions sureshnaidu.naidu10@gmail.com

3 Answers   TCS,

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Explain the crm one order concept, and logical structure of a business transaction?

0 Answers  

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Which all profiles did you use?

0 Answers   Cap Gemini, Infosys, TCS, Wipro,

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What Business Roles did you configure? Profiles used?

1 Answers   Cap Gemini, Infosys, TCS, Wipro,

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What are the customizing settings for lead?

1 Answers   Cap Gemini, Infosys, TCS, Wipro,

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How to add target fields in ELM ?

0 Answers   SAP Labs,

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At the time of implemention, what type of problem you generally face?

0 Answers  

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