what is RSA ( root sales agent) in FMCG company



what is RSA ( root sales agent) in FMCG company..

Answer / md. akram hossain

Those person who generates demand from the source by sampling
or by defining functional attributes but not engaged in
direct sales initially. Sometime they focus their products
features & compare with the same of competitions and try to
differentiate to the prospect. This force are engaged mainly
in creating demand from the target group. It includes create
awareness of target groups, making them interesting towards
the products/services, convert them into trial procedures.
Later on sales agents turn prospects towards qualified
customers for that products/services which finally add the
turnover for the institution

Is This Answer Correct ?    6 Yes 2 No

Post New Answer

More Marketing Sales Interview Questions

How will u close corporate deal? Tell me the steps?

1 Answers   AG Industries, IBM,


what is sales consultant?

3 Answers  


i m an MBA / B.Tech (ECE) and would like to go for IT or Software or Electronics Industry .Having 2 years of experience in Telecom industry in RF as Sales & Technical Support Engg, what can be the questions that can be asked during interview.

0 Answers   Accenture,


what is the difference between formacitical and insurance

5 Answers   Cipla,


how will one take the order of fmcg products from one's distributor,when he has a stock of Rs 2 lakh AND monthly sales of product is of Rs 25000/-only?

0 Answers   Hindustan Unilever Limited,






How does it work for example if a salon is a stockist of another companies product, is there a contract involed, and what are the normal terms of this contract

0 Answers  


you have spotted an excellent window location in a store. When you spoke to the owner, he quoted a very high price, which was beyond your budget. What would you do to convince the retailer of the genuineness as well as limit that you can pay

0 Answers   Philips,


What are the main factors for arriving at the costing and pricing of a new product?

3 Answers  


Marketing come frist or selling

3 Answers   Vodafone,


what is channel sales management how it works and what is the role of channel partner and their roi ?

0 Answers   Crompton Greaves,


project for education sector marketing

0 Answers  


What have been your most striking findings? What data have really shocked you?

0 Answers   Quest,


Categories
  • Business Administration Interview Questions Business Administration (517)
  • Marketing Sales Interview Questions Marketing Sales (1279)
  • Banking Finance Interview Questions Banking Finance (3208)
  • Human Resources Interview Questions Human Resources (745)
  • Personnel Management Interview Questions Personnel Management (68)
  • Hotel Management Interview Questions Hotel Management (29)
  • Industrial Management Interview Questions Industrial Management (113)
  • Infrastructure Management Interview Questions Infrastructure Management (14)
  • IT Management Interview Questions IT Management (97)
  • Supply Chain Management Interview Questions Supply Chain Management (16)
  • Operations Management Interview Questions Operations Management (39)
  • Funding Interview Questions Funding (79)
  • Insurance Interview Questions Insurance (494)
  • Waste Management Interview Questions Waste Management (1)
  • Labor Management Interview Questions Labor Management (48)
  • Non Technical Interview Questions Non Technical (73)
  • Business Management AllOther Interview Questions Business Management AllOther (546)