Answer Posted / rakesh donempudi
Ambush marketing is a technique by which a company gets free
promotion by freeriding on the coattails of a major event.
Eg: Instead of paying a hefty amount to the Olympic
organisers for promotion, Nike covered the entire host city
with its banners thus converting the focus on the games
towards it.
We can often see this phenomenon during sports events when
small firms often distribute banners, caps, T-shirtsm etc
The practice in totally legal and is often used.
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