What is Space Selling in B2B?
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Answer Posted / shuchita
space selling-selling a space in the mind of the customer.
this is done through various media.the media acts as a
bridge between the brands and their target group of
customers and the target comunication.the media can be
virtual,electronic,OOH,or even inside retail outlets.
wherever the target customer treads there he creates a
media.Space selling is actually a concept selling the
concept aims at building a lasting relationship of the
brand ,the customer and the medium itself.
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