in this case you have to do activities like canopy and adds
u can genrate confidance in  dealer through activities.

This can be done through creating interest and putting a 
kind of confidance in client mind that we are with you and 
we will do all the best possible thing to generate more 
sale. prmotional activities like info-desk, conopy, 
distribution of brochure etc.. should be done on their 
place.

It'll depend on the situation. If the liquidity crunch is 
acute, then you'll have to go for a distress sale.
Else sales promtions and discounts might help. Either way 
the problem has arisen due to lack of demand and to 
generate the demand marketing has to be done. And please 
Don't mix distribution with marketing. they are separate 
departments.

For example, just because a saleman gets a bonus, he might 
dump the material at the distributor. company might think 
there is more demand (bullwhip effect) and they will 
produce more. eventually there is more product and less 
demand and nothing can be done about it. everybody loses in 
this case.