financincing through equity participation is called as 
venture capital

money invested by the proprietor into business is called 
venture capital

capital invested in a business where the chances of 
success are uncertain.

It refers to the financing of high risk ventures prompted by
new qualified enterprenures. who require funds to give shape
to their ideas.

financing providing for the new business. In other words
money provided by the investors to start up small and medium
size business with the long term potential.

a private equity capital , provided by professionals to new,
high risk  , high return , high potential projects.